

“As a family company, we believe that good business ethics and governance is fundamental to trust and reputation,” said Firmenich General Counsel and Head of Legal and Compliance, Jane Sinclair. “This listing demonstrates the strength of our values and commitment as a responsible business, as well as the consistently high standards of integrity that we aim to achieve in practice every day within the company and in our business relationships.” Ethics is a critical foundation for the credibility of our business and our Environmental, Social and Governance (ESG) performance, and we strive to lead by example,” said Firmenich CEO Gilbert Ghostine. “We are honored to be named as one of the 2023 World’s Most Ethical Companies, gaining recognition for the second year running. Ethisphere’s 2023 listing comprised 135 honorees in the world in 19 countries based on their commitment to business integrity and leadership through best-in-class ethics, compliance, and governance practices. “Firmenich is known for its industry-leading palette of ingredients and I am very excited to explore all these new possibilities in fragrance creation.” Learn more Learn moreįirmenich, the world’s largest privately owned perfume and taste company, has been recognized as one of the World’s Most Ethical Companies for the second time by Ethisphere ®, a global leader in defining and advancing the standards of ethical business practices. “It is such an honor for me to join the roster of exceptional perfumers at Firmenich and take part in fulfilling the company’s creative vision,” he said on this new appointment. Steve describes his creative process as an opportunity to travel in a world of illusions and is fascinated by where is imagination can lead. He will be a strong asset for the Shanghai team, reinforcing the company’s expertise with international brands that prioritize China.” “We have big plans for China involving future ingredients capabilities, immersive collaboration and co-creation opportunities for clients.


“He is our first Chinese Fine Fragrance Perfumer who has worked in both France and China,” shared Olivier Viejo, VP Fine Fragrance, Asia on Steve’s appointment. First established in 1957, the prize recognizes a perfume whose olfactive form is distinguished by its original character. In 2017, Steve created Chypre 24, his fragrance that won The International Perfumer’s Prize, a competition organized by the Société Française des Parfumeurs (SFP). It will also reinforce our pioneering leadership in this market, since we opened our Fine Fragrance atelier in Shanghai in 2019.” “Steve’s knowledge and insights on the perfumery market in China, the highest growing region in terms of rising local brands, will give added value to our clients. “In our continuing efforts to elevate creativity in the perfume industry, we are very happy to welcome such a talented perfumer to our Firmenich Fine Fragrance team in our Shanghai atelier,” said Jerry Vittoria, Senior Vice President, Fine Fragrance. He trained in Grasse then moved to Paris, staying for three years working as a perfumer, and relocated back to China in 2021 before joining the Firmenich Fine Fragrance atelier in Shanghai in 2023. With over nine years of experience in the industry, Steve Guo was born in Beijing and moved to France to pursue a bachelor’s degree in Chemistry at the University of Strasbourg and a master’s degree in Engineering of Cosmetic, Flavors and Fragrances at the University of Montpellier 2. Steve brings with him a deep understanding of Eastern and Western cultures and habits, together with a strong, prize-winning background in fine fragrance and a number of signature scents to his name. Firmenich, the world’s largest privately-owned fragrance and taste company, proudly welcomes Steve Guo as Perfumer to its Fine Fragrance team in China.
